SODASTREAM
Creative Direction: HeimatTBWA x Me
Client: Sodastream
JUNES JOURNEY PART 1
Creative Direction: DOJO x Me
Client: Junes Journey
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Three comedy commercials for June’s Journey, two intense shoot days in Estonia – and an incredible team that made it all happen! This project wouldn’t have been possible without the close creative collaboration with DOJO. Comedy always lives through its actors, and our cast was simply fantastic – from a stylized golfer dude in a café to TV detectives. And of course, a huge thank you to our leading actress Liv Smith, who brought each film to life with her incredible performance.
A massive THANK YOU to everyone involved in this project!
ON RUNNING move like a human
Creative Direction: 27km x Me
Client: On Running
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For On running, it was about 4 different portraits with 4 fantastic dancers. Each has their own story that has moved them and shaped each in their style.
The overarching question was: "WHAT DOES MOVE LIKE A HUMAN MEAN TO YOU?"
What movement has in common among all these talented individuals is the essence of freedom, diversity, and acknowledgment.
ON RUNNING bts move like a human
Creative Direction: 27km x Me
Client: On Running
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"Every breath we take. Every movement we do. Is a dance." Choreographer Sasha Waltz and legendary dancer Justin Peck created a piece that elevates everyday movement. Here's how it all came together on set.
ON RUNNING social media short
Creative Direction: 27km x Me
Client: On Running
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"Every breath we take. Every movement we do. Is a dance." Choreographer Sasha Waltz and legendary dancer Justin Peck created a piece that elevates everyday movement. Here's how it all came together on set.
GOT2B GLUED
Creative Direction: HeimatTBWA x Me
Client: Henkel
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Proud to have worked as Director and DP on the latest Got2B commercial. 🎬 Amazing cast, great crew, and an insane content battle we conquered together. We celebrated diversity and showed that true beauty comes in every shape and color. 💥
GOT2B UN-GLUED
Creative Direction: HeimatTBWA x Me
Client: Henkel
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After a long night, there’s no time for a full reset – but that’s exactly where the new got2b UN-GLUED Styling Remover comes in. It gently removes styling residue in no time, creating the perfect canvas for instant restyling. Fresh, nourished hair without overwashing – gentle on the scalp and suitable for all hair types.
The film follows two protagonists on their way to the office. The morning feels rushed, the night still lingering – but inside the elevator, a transformation happens. In just a few effortless moves, their look is redefined. From last night to ready for business.
A visual interplay of fatigue and momentum, chaos and control – capturing the moment a product makes all the difference.
SATCH SUMMER 25
Creative Direction: David Zuschlag x Me
Client: Satch
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In our Summer Campaign 2025, it’s all about creativity, independence, and the unique feeling of being in control. This year, it’s not just about backpacks – it’s about the space kids create for themselves, to bring their ideas and visions to life. We give them the freedom to take the lead and design the set themselves.
Imagine the kids building the world around them, shaping the scenes, deciding how the moment should be captured, and putting their own ideas into action. With satch backpacks, they’re not just prepared for every adventure – they’re ready for life itself – creative, confident, and always with a smile.
JUNES JOURNEY PART 2
Creative Direction: DOJO x Me
Client: Junes Journey
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Three comedy commercials for June’s Journey, two intense shoot days in Estonia – and an incredible team that made it all happen! This project wouldn’t have been possible without the close creative collaboration with DOJO. Comedy always lives through its actors, and our cast was simply fantastic – from a stylized golfer dude in a café to TV detectives. And of course, a huge thank you to our leading actress Liv Smith, who brought each film to life with her incredible performance.
A massive THANK YOU to everyone involved in this project!
AUDIBLE X SOPHIE PASSMANN
Creative Direction: Me
Client: Audible
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Audible - Podcast "Quelle Internet" mit Sophie Passmann
GOOGLE PIXEL X DFB FRAUEN
Creative Direction: Anomaly x Me
Client: Google Pixel
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For Google Pixel x Frauen Bundesliga we created within the DFB Marketing days a bunch of TV & Social Snippets. It was very special to meet so many talented women in one place.
VILLEROY & BOCH X LOVE THE MOMENT
Creative Direction: 27km x Me
Client: Villeroy & Boch
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“Love the Moment” explores what happens when a brand steps out of the spotlight. Instead of focusing on products, the film captures fleeting, often overlooked moments that shape how we experience and remember everyday life.
The creative approach was to blur the line between advertising and observation. The camera acts as a quiet witness, moving through fragments of intimacy, humor, and spontaneity — leaving space for the audience to connect their own stories.
Visually, the film follows a dynamic, contemporary rhythm, reflecting the fragmented and emotional way we perceive reality. The spaces themselves become subtle stages for human interaction, with the brand present only as an enabler in the background.
At its core, the film is less about showing and more about evoking — an invitation to find meaning in the in-between.